Outdoor dining setup with hanging lanterns and rustic decor in a meadow.

Armistead for BRokers

broker Information

This page is intended for members of the brokerage community who are interested in Armistead and how the residential offerings will come to market. We value the role brokers play in helping the right buyers discover and understand this community, and we see the brokerage community as an important partner as Armistead takes shape.

Armistead is a farm-centered, walkable neighborhood being developed on 192 acres in Franklin, Tennessee. The community is being built deliberately and in phases, with an emphasis on clarity, quality, and long-term stewardship. This page is designed to provide ongoing context and updates as plans are refined and residential releases approach.

Broker Resources

Broker Updates

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Share a Buyer Interest

Communicate high-level information about what they’re looking for and their general timing.

Who Armistead is for

Armistead is being crafted for buyers who:

are intentionally choosing a different way of living.
who value connection to land and food,
who want to live within walking distance of daily life, and
who are drawn to places with a strong sense of identity and belonging.

The community is likely to resonate with buyers who prioritize quality of architecture and construction, walkability, and long-term livability, rather than simply maximizing house size. Many will be looking for a genuine sense of community built on shared values, participating in shared spaces, and feeling part of something thoughtfully created rather than generically delivered.

For brokers, Armistead is likely a fit for clients who express a desire for more connection, more intention, and a neighborhood that feels rooted, active, and distinctly its own.

FOR-SALE RESIDENTIAL OFFERINGS

Single-Family Homes

Detached homes offered in a variety of sizes and architectural styles, designed to reflect Armistead’s design standards and relationship to the surrounding streets, landscape, and farm.

Townhomes

Attached homes that combine thoughtful scale and architectural character with a lower-maintenance living option, fully integrated into the fabric of the neighborhood.

Live/Work Townhomes

Flexible townhomes designed to accommodate small businesses, studios, or professional offices integrated into residential living.

Tiny Homes

Compact, thoughtfully designed homes offering a smaller footprint while remaining fully integrated into the broader neighborhood.

How we work with brokers

Armistead welcomes collaboration with the brokerage community and intends to work openly and professionally with outside brokers as residential offerings come to market. We see brokers as a vital link between Armistead and the buyers who will be the right fit for the community.

All for-sale residential products at Armistead will be offered with co-brokerage, and commissions are expected to be standardized across product types. Residential sales will be coordinated through Armistead Realty, the project’s in-house brokerage, which is expected to be formed in the coming months and will serve as the primary marketing and sales engine.

As residential releases approach, Armistead Realty will communicate clearly with the brokerage community regarding process, timing, and participation. Our goal is to create a sales environment that is transparent, well-coordinated, and supportive of brokers and their clients.

ARCHITECTS & BUILDERS GUILD

Armistead is being developed with the support of an Architects & Builders Guild, a curated group of architects and builders selected for their ability to deliver high-quality homes within a shared community vision.

The Architects Guild helps ensure that homes are thoughtfully designed, architecturally diverse, and well-proportioned, while still contributing to a cohesive neighborhood character. This approach allows for individual expression without sacrificing the overall integrity of the place.

The Builders Guild is composed of experienced builders chosen for their craftsmanship, reliability, and familiarity with building within coordinated standards. Guild members work within Armistead’s design and construction guidelines, supporting consistent quality and predictable delivery as the community develops.

Together, the Architects & Builders Guild provide a framework that supports design excellence, construction quality, and a positive experience for buyers and brokers alike.

HOW HOMES WILL COME TO MARKET

The first phase of Armistead will include a combination of custom homesites and builder-delivered spec homes, introduced in a structured and coordinated way.

Behind the scenes, Armistead and the Builders Guild will allocate a portion of homesites for builder-owned spec homes. The remaining lots will be made available as custom homesites, offered first through a reservation process, with closings occurring as homesites are delivered and ready for construction.

As the community takes shape, spec homes will come to market as completed homes or homes under construction. This phased approach allows the neighborhood to develop with intention while providing a mix of opportunities for buyers at different points in the process.

Additional details regarding sequencing and availability will be shared as each residential release approaches.

STAYING INFORMED

As Armistead continues to take shape, we will share updates with the brokerage community regarding residential offerings, sequencing, and upcoming releases.

Brokers are encouraged to subscribe to the Armistead newsletter to receive general project updates and invitations to future broker events. We will also communicate directly with brokers as residential releases approach.

If you have a client who may be interested in Armistead, we welcome the opportunity to understand what they are looking for. A brief broker interest form is available to share high-level information about buyer preferences and timing. This information helps us anticipate demand and follow up as relevant opportunities become available.